1d (edited) • Tips & Resources💡
What Copywriting Really Means (And Why Most People Get It Wrong)
Most beginners think copywriting is about writing fancy words or selling a product. It's not.
Copywriting is writing with one clear goal: to make someone take action.
You’re not selling a product or a service. You’re selling solutions, feelings, and outcomes.
Here’s how to understand this the right way 👇
1. People don’t buy features They buy what those features do for them.
Bad copy talks about what something is. Good copy talks about what life looks like after using it.
2. Sell the problem being solved
Example: Fitness App
Bad copy: “This app includes workout plans, calorie tracking, and progress charts.”
Why this doesn’t work: It lists features. Most people don’t care.
Good copy: “Lose stubborn weight and feel confident again—without spending hours in the gym.”
Now you’re selling the result and the feeling.
3. Sell the experience, not the process
Example: Home Cleaning Service
Bad copy: “We provide deep cleaning using professional equipment.”
Good copy: “Come home to a clean, fresh space and relax—we’ll handle the mess for you.”
People don’t want cleaning. They want peace of mind.
4. Sell the transformation
Example: Website Design Service
Bad copy: “We design fast, mobile-friendly websites.”
Good copy: “Turn visitors into paying customers with a website that works for your business 24/7.”
That’s the transformation they want.
Quick rule to remember: People don’t buy products. They buy solutions, emotions, and a better version of their life.
Before you write any copy, ask yourself,
What problem is my audience facing?
How does this solve it?
What result do they really want?
Answer that—and your copy will start converting.
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What Copywriting Really Means (And Why Most People Get It Wrong)
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