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5h • General discussion
The B = MAP Concept
A unique and powerful concept from Tiny Habits by BJ Fogg is the idea of “Behavior Design = B = MAP”.
🧠 The B = MAP Concept
Fogg explains that behavior happens when three elements come together at the same moment:
- M – Motivation: How much you want to do the behavior
- A – Ability: How easy the behavior is to do
- P – Prompt: A trigger that reminds you to act
If even one element is missing, the behavior won’t happen.
🌱 Why this is unique
Most people try to change habits by relying on motivation, which naturally fluctuates. Tiny Habits flips this idea by emphasizing ability over motivation. Instead of trying harder, you make the behavior smaller and easier—so it succeeds even when motivation is low.
🔑 Key insight
You don’t rise to the level of your motivation; you fall to the level of your ability.
This concept teaches that lasting change comes from designing behaviors that fit into your life effortlessly, not from willpower alone.
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The B = MAP Concept
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