The 90/90/1 Rule
A powerful concept from “The 5 AM Club” is The 90/90/1 Rule.
This principle focuses on deep, distraction-free work. It states that for the first 90 minutes of your workday, you should work on one high-value project, and repeat this for 90 consecutive days.
During this time, all distractions are eliminated ,no emails, no notifications, no multitasking. This allows your brain to enter a state of flow, where creativity, clarity, and productivity peak. Most people stay busy but not effective; the 90/90/1 Rule helps you focus on what truly moves the needle.
By consistently applying this rule, you make meaningful progress on your most important goals rather than reacting to urgency. Over time, this disciplined focus builds mastery, confidence, and exceptional results.
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Talal Bin Zahid
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The 90/90/1 Rule
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