Before 2021, when AI was not perfectly involved in every digital industry, such as Software Development, Digital Marketing, Graphic Designing, Video Editing, Content Generation, or any other field that was related to Soft Skills or Soft Services.
After 2021, AI changed the world specially the digitalization and the Industries in the digital world.
Well, coming back to the point, before 2021, the era of "traditional Digital Marketing", when people were only running the ads on any social media and their pattern was like running the ads on (posters, Pamphlets, newspapers, Simple Facebook Posts).
Now the era has changed. Now it is the era of Smart Marketing, which takes data-driven decisions, AI tools, personalized ads, Customer journey Mapping and Automation Systems, so the data of consumers' behaviour and the number of exact visitors can be saved and safeguarded for future marketing.
Regards,
Syed Sheeraz Ali