1h • Advice Needed 🙋♂️
My ICP
They are dentists typically 35+ and do private dentistry and earn over 120k pounds in the uk.
Their goals are that they want patients coming through the door and a system to handle it.
t. They are busy in procedures all day, fully reliant on their receptionist to manage everything outside the chair — so anything that slips through that system directly costs them money.
They primarily want everything from appointment to managing it to doing the procedures, all to go smoothly and the cash flowing in.
They may already have automated systems in place that do what my system does, or they may have fear if it will work or not as this is something new. Furthermore, they can object that I don't have much experience. Furthermore, they wouldn't want to share any info of their patients to a third party. They have also likely already tried hiring extra receptionists, dental recall software, Google Ads, or marketing agencies — and have been burned before. This makes them skeptical of new vendors.
Their most imp struggle is having patients flowing from the door and having a system that can entertain them, previously they might have given a huge amount but their problem remained unsolved. They may fear that they can't retain their patients after one appointment. The consequence would be that they would always be dependent upon new patients and there's no guarantee for it rather than existing ones.
They mainly use fb, insta and linkedin and they follow fellow dentists and dental equipment pages. On LinkedIn they are most receptive to professional outreach. They respond strongly to peer recommendation — if another UK dentist has used something and vouches for it, that carries more weight than any sales pitch.
,They already feel the retention and missed call problem — we are not educating them about it, we are giving them a solution to a pain they already carry. The expected ROI could influence their decisions.
We have a system that fills cancelled appointment slots automatically and brings back patients who haven't returned in 6 months — without the dentist or receptionist doing anything manually. I must make a first good impression by providing good results in the first go that convinces them to retain me. Kindly if their is a dentist in this grp, give it a read and see if the problems,pain points resonates with them and fellow experienced freelaners,kindly give ur critiques regarding this ICP,what is missing,what is wrong or what can be better.
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My ICP
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