9d • Tips & Resources💡
Meta Pixel (Basic to Advanced)
1. What is Meta Pixel?
Answer:
2. Meta Pixel is a tracking tool (JavaScript code) used to track user behavior and actions on a website or app.
3. How does meta pixel work?
It works on Two levels:
Ø Base/Standard Tracking.
Ø Event-Based Tracking.
1. Base/Standard Pixel:
Base/Standard tracking is used to track the page view and identify the visitors who come to the website
2. Event-Based Tracking:
Event-based tracking is used to track the user event or action on a website. Such as:
Ø Ad to Cart
Ø View content
Ø Purchase
Ø Submitted a form
3. Why meta pixel is too much important?
Answer:
Meta Pixel is very important because it helps in tracking user data, creating retargeting ads, and optimizing ad performance. For example, if a user visits a website and views a product but does not purchase it, Meta Pixel allows us to retarget that user with ads.
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Meta Pixel (Basic to Advanced)
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