Overpromising Unrealistic Results: If you believe you can achieve 50k–100k views for a client’s social media, avoid mentioning such high numbers in your cover letter. Instead, set a realistic and achievable expectation, such as an average of 20k views. This protects your credibility because if you fail to hit higher promises, it can damage your relationship with the client.
Use different variations of CTA (Call-to-Action) lines at the end of your cover letters. This will help you test what works best. Over time, you’ll be able to improve your CTAs based on responses, and eventually create a strong, high-converting CTA that you can consistently use in your proposals.