Easy Local Marketing Tip for Small Businesses
If you run a local service business, listen up 👇
You can get more local customers using TikTok and Instagram, without paying for ads.
Here’s how:
1. Make your account name clear
Use city + service in your username.
Examples:
@AustinPlumber
@SeattleCarWash
@OrlandoElectrician
This tells people and Google exactly where you are and what you do.
2. Post short videos every day
Try 2–3 videos per day for about 60 days.
Video ideas:
A day in your work (like cleaning or fixing stuff)
Before & after of a job
Walkthrough of a project
Showing your tools or team
3. Always say your city
In every video, make sure you include your city:
In the title
In the caption
In the text on the video
Say it in your voice
Example caption:
“Plumbing repair in Austin today! Fixed a leaky sink for a happy customer.”
Why this works:
Better local visibility – Google can show your TikTok and Instagram videos in search results.
People recognize your business – Locals see your videos again and again.
Builds trust – Daily videos show you are real and working in the city.
Stay consistent for 2 months, and you’ll start getting calls and messages from local customers.
Small effort. Big results.
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Muhammad Naveed Irshad
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Easy Local Marketing Tip for Small Businesses
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