My campaign has been active for almost a month now. I am targeting roofers and contractors who are looking for a website design or a revamp. My landing page is precisely designed for this niche, featuring clear copy, strong CTAs, and a lead capture form.
Regarding my campaign setup: I am using 'Maximize Clicks.' I know you might ask why I'm not using 'Maximize Conversions,' but the campaign went dead under that setting. Since switching to clicks, I am getting traffic; however, most of my budget was wasted on irrelevant keywords until I finally restricted them. I am now carefully updating my negative keyword list, but my budget is exhausted, and I still have zero form fills.
Should I give up and close the campaign, or should I continue? Please suggest if any expert reading. Thanks!