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Are you running a challenge?
There is a lot of talk about challenges these days. Personally, I'm in the middle of building a free 7-day challenge for my other community Edit City. Anyone else doing this? Any tips?
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How to Make Your First Sale Online
๐ŸŽ™๏ธ Based on a podcast between William Renner and Mike Jasper ๐Ÿ’ฐ Learn the proven sales system that helped Mike scale from minimum wage to millions In the competitive world of online selling and digital business, Mike Jasper stands out as a refreshing voice. With nearly a billion dollars in lifetime sales and decades of experience, he's now focused on helping beginners make their critical first salesโ€”a decision that might seem puzzling to some. During our conversation, Mike revealed the psychology behind effective online selling, the importance of authentic connection, and why your first sale could be the most life-changing moment in your entrepreneurial journey. ๐–๐ก๐ฒ ๐š ๐’๐š๐ฅ๐ž๐ฌ ๐•๐ž๐ญ๐ž๐ซ๐š๐ง ๐‚๐ก๐จ๐จ๐ฌ๐ž๐ฌ ๐ญ๐จ ๐‡๐ž๐ฅ๐ฉ ๐Ž๐ง๐ฅ๐ข๐ง๐ž ๐๐ž๐ ๐ข๐ง๐ง๐ž๐ซ๐ฌ When asked why someone with his track record would focus on helping newcomers to online sales, Mike's answer was refreshingly honest. "I'm really a connection junkie. I really get fulfilled by helping other people, and I always have," he explains. "I've been retired for 20 years, so I've owned everything I want to own, I've traveled everywhere I want to travel... nothing is as rewarding to me as either building a company or helping someone else build a company." This philosophy stems from Mike's own transformative experience with his first sale. "When I first started my business, there was a critical moment, like a fork in the road," he recalls. After training as a machinist but seeing limited income potential working for others, Mike decided to launch his own company. However, his first sales call nearly derailed his entrepreneurial dreams: "I got more and more nervous... I couldn't go in. I had to wait for like 10 minutes pacing back and forth." After struggling through an unsuccessful pitch, Mike questioned whether he was cut out for business at all. The turning point came when he invested in sales training. "I learned so much in one month that I was able to go out and get my first customer," he shares. "When I got my first order... I thought, 'Oh maybe I can do this.' That led to me starting my own company, which I grew to almost a hundred million dollars a year."
The Community Whisperer: How Jenna Ostrye Built Success on Skool
๐ŸŽ™๏ธ Based on a podcast between William Renner and Jenna Ostrye ๐Ÿ”ฅ Join Jenna's Masterminds community HERE In the rapidly evolving landscape of online community building, Jenna Ostrye stands out as a quiet powerhouse in the digital education space. Ranked #5 on Skool's all-time leaderboard, Ostrye has carved a unique niche for herself within the community-building platform created by Sam Ovens and popularized by Alex Hormozi. Her successful communities, "Admins" and "Admins Mastermind," help people monetize their presence on Skool in 90 days or lessโ€”all while maintaining a faceless presence online that proves you don't need to show your face to make money online. I recently sat down with Ostrye to discuss the culture of Skool, effective online community building strategies for beginners, and what it takes to create a thriving digital education community that consistently generates income in today's competitive online landscape. ๐…๐ข๐ง๐๐ข๐ง๐  ๐˜๐จ๐ฎ๐ซ ๐…๐ข๐ญ ๐–๐ข๐ญ๐ก๐ข๐ง ๐ญ๐ก๐ž ๐๐ฅ๐š๐ญ๐Ÿ๐จ๐ซ๐ฆ When asked about her journey making money online through Skool, Ostrye is refreshingly candid. "Most people talk about the beginnings of them being on Skool, and they'll say 'I'm all in,' but there's a shift right around the three-month mark," she explains. "It's where you thought you'd have success with what you were going to do, and then you get into Skool and start really connecting with the community-building culture that makes this platform unique for online education." This pivot point is crucial for new online community builders looking to generate income through digital education. Ostrye notes that many newcomers approach Skool with a mindset better suited for traditional social mediaโ€”"talking to people rather than talking with people." This fundamental misunderstanding of the platform's community-centric design leads many to struggle with monetizing their knowledge and expertise. "If a community was on Facebook, you can talk to people as if it's a social media platformโ€”not super community-based. It will still work, but it's not going to be the best. On Skool, that's not going to work for you if you want to make money online through community building," Ostrye points out.
Using a community as a research hub ๐Ÿงช
@Kat Kuczynska is building a research hub for parents with children diagnosed with autism, and she's using Skool to do it. ๐Ÿ’ช In this interview Kat and I talk about: - Taking messy action - Communities as research hubs - Founding member feedback - Perfectionism - Bringing experts into your community - If you know someone with autism or you are curious about how to build a community around a true research project, this episode is for you. ๐Ÿ‘‡
How to Scale Communities on Skool: The 100-Member Academy Model
5-6 years ago, the Vegan Gym started building communities on Facebook. Today they are running 8 separate communities on Skool, and they cap each one at 100 members. I recently talked with Daphne Bascom, their COO, and she shared how this academy model works and why they made the switch to Skool. It's pretty interesting. Why Cap at 100 Members? Most community builders think about scale as just adding more members to one community. The Vegan Gym does it differently. "We try and keep our communities around 100 clients so that our coach to client ratio is about one to 20, one to 25, so that we can maintain those close connections," Daphne explained. When a community reaches 100 members, they do not keep growing it. They launch a new one. That decision comes from what they have learned works. Daphne told me that "100 size is about a sweet spot that we've identified in terms of coaching, client, community closeness." This approach to community size management helps maintain engagement rates and member satisfaction while scaling operations. How the Academy Model Works Here's their community structure: โ€ข 1 parent community (Vegan Superhero Academy HQ) โ€ข 8 child communities with names like Avengers, Guardians, Legends, and Titans โ€ข About 100 members in each child community โ€ข 4-5 coaches per community โ€ข 16 total coaches across all communities Each community receives twice-weekly group calls, one-on-one coaching sessions with assigned coaches, and weekly masterclasses delivered by their coaching team. Daphne mentioned they practice what they call "unreasonable hospitality" in each community. The smaller community size makes that personalized approach possible. As she put it: "I feel like I know everyone in that community." This model represents horizontal scaling rather than vertical scalingโ€”instead of growing one large community, they create multiple smaller communities as they expand. Why They Moved from Facebook to Skool The Vegan Gym transitioned their communities from Facebook to Skool after consistent feedback from their community members.
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