Countdown to Transformation: Our free micro-AI-Challenge starts Monday on this mini-series thread. If you’ve ever asked ChatGPT for help and got bland, generic answers, you’re not alone. Next week, I’m hosting a free week-long micro challenge to fix that. I’ll show you an easy way to turn AI into your brand’s secret weapon. Here’s what you’ll get by the end of the week: ✅ The complete “Brief Your AI” playbook to stop generic outputs. ✅ A daily live micro session covering everything from diagnostic questions to reusable prompt injections and even setting up a free Claude/ChatGPT project. ✅A Google Docs journal template structure to track your progress and build your brand’s AI DNA. We kick off on Monday, right here on this thread. 🟠 Must-have (so you can follow along + implement) - Skool account - Mobile access - Laptop or desktop for project set-up (mobile works later, but project setup is harder) - Google Docs or Notion (open and ready to use) - Claude.ai account (free is fine) - ChatGPT account (free or paid) as an alternate LLM for running the workflow - Ability to download/open a text file

The playbook has been uploaded to the classroom: https://www.skool.com/lunch-hour-ceo-8012/classroom Alright, welcome in. We're starting Day 1 with reading The Anti-Generic AI Output Framework Playbook. ▶️ Your assignment today: 1. Read the playbook all the way through. 2. Don’t skip around. Don’t jump ahead. 3. Focus on understanding the workflow, not rushing to results. Because if you don’t understand the workflow, you’ll do what everyone does with AI, you’ll keep prompting, keep fixing, keep rewriting… and call it “AI being weird.” It’s not weird. It’s un-briefed. ▶️ After you read: Come back here and drop your questions in the comments. I mean real questions like: - “What do I do if my answers feel messy?” - “How do I know if my injection is strong?” - “What part is non-negotiable?” Tomorrow we start digesting it section by section and we’ll run the process together. Your questions help me identify which areas to spend more or less time reviewing. And yes, by the end of the week, I’ll have a trained GPT you can use to guide the whole thing. But right now? I want you to do it manually with ChatGPT or Claude so you actually understand what you’re doing and why it works. That’s how you stop relying on "magic prompting tricks" and start running a customized system. When you finish reading, comment READ and then drop your questions.

𝗜𝗺𝗮𝗴𝗶𝗻𝗲 𝘆𝗼𝘂 𝘀𝗽𝗲𝗻𝗱 𝟲 𝗺𝗼𝗻𝘁𝗵𝘀 𝘀𝗼𝘂𝗻𝗱𝗶𝗻𝗴 𝗹𝗶𝗸𝗲 𝗮 𝗱𝗶𝘀𝗰𝗼𝘂𝗻𝘁 𝗚𝗮𝗿𝘆 𝗩𝗲𝗲 𝗸𝗻𝗼𝗰𝗸𝗼𝗳𝗳. You love his energy. The directness. The "no BS" approach. So you try to replicate it. Every post feels like you're wearing someone else's suit. Technically it fits, but everyone can tell it's not yours. Your engagement tanks. Comments feel... polite. That awkward kind of polite where people are being nice but aren't actually connecting. One day, you realize something during your lunch break. You're not a loud, in-your-face person. You're someone who figures things out quietly, tests them, and shares what actually works for you. That's YOUR voice! Strategic. Thoughtful. Maybe a bit nerdy about systems. 𝗛𝗲𝗿𝗲'𝘀 𝘄𝗵𝗮𝘁 𝘆𝗼𝘂 𝗻𝗲𝗲𝗱 𝘁𝗼 𝗸𝗻𝗼𝘄: Don't copy the person. Copy the principle. You love their energy? Translate that into consistent, purposeful content. You love their directness? Make that work as cutting through the noise in YOUR way. You love their authenticity? Share your actual journey, not some highlight reel fantasy. Your voice is already there. It's in how you text your friends. How you explain things to coworkers. How you think when no one's watching. You don't need to be louder. Or more aggressive. Or more "hustle culture." You just need to stop pretending you're someone else. I did. All of the above was me. What if you spent today's lunch hour figuring out what your voice actually sounds like? Because the world doesn't need another Gary Vee. It needs you. The real you. The one who gets it done quietly while everyone else is talking. ✨️ Here are 5 prompts, courtesy of LUNCH-HOUR CEO to help 𝗬𝗢𝗨 find your voice 👇🏾 ✨️ Prompt 1: Voice Archaeology "I'm trying to find my authentic brand voice. Here are 3 people I admire in my space: [list names]. For each one, help me identify: 1) What specific quality draws me to their content 2) Why that quality resonates with ME personally 3) How that quality might already show up in my own communication Don't just list traits - ask me questions that make me think deeper about why I'm drawn to what I'm drawn to."