Mar 28 • General discussion
Small Words That Kill Your DMs
You can have a great offer… and still get ignored in DMs.
Not because people aren’t interested.
Because something feels off in the message.
Most of the time, it’s subtle.
A few small words that quietly create resistance.
Stuff like:
“just”
“honestly”
“no pressure”
“trying to”
“offer”
"but"
And filler phrases like “real quick,” “checking in,” or “wanted to see”
Individually, they don’t seem like a big deal.
Together, they make the message feel like a pitch before you’ve even said anything.
People don’t analyze your message…
they react to how it feels.
I see this a lot.
Someone reaches out with something genuinely valuable…
but the wording puts the other person on guard right away.
No reply.
Or a quick, polite brush-off.
Then you take that same message…
clean up the language…
and it lands completely different.
More natural.
More direct.
Less friction.
That’s when people actually respond.
The shift isn’t saying more.
It’s removing what doesn’t need to be there.
If your DMs feel inconsistent…
Look at the language first.
That’s usually where things break.
What’s something people say in a sales DM or offer message that instantly turns you off? I know there’s a few that come up over and over.
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Small Words That Kill Your DMs
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