One of my favorite opportunities to encourage authors to pursue is right in their own backyard: bookstores! Many indie and chain stores love supporting local authors through signings, launch events, and even stocking books on their shelves!
👉 A few quick tips:
- Start small. Walk in, introduce yourself, and get to know the staff before asking about events.
- Bring a one-sheet. A simple flyer with your book info (genre, tropes, topics it covers, etc), cover, and contact details makes it easier for them to say yes.
- Offer value. Frame it as a partnership: you’ll promote the event to your audience, bring in foot traffic, and make it fun.
Local connections not only help you sell books, they also build long-term community support.
Have you ever done a bookstore signing, or is it something on your list to try?