Traffic Isn’t the Problem. Conversion Is.

Most local businesses don’t actually struggle with visibility anymore. They’re showing up. They’re running Google Local Service Ads. They’ve got a Google Business Profile.

And yet… the leads feel inconsistent. The calls don’t always turn into booked jobs. The ROI doesn’t match the effort.

That’s usually not a traffic issue. It's a system issue.

The difference between a local business that gets “some leads” and one that gets predictable, quality leads often comes down to three things working together:

How well their Local Service Ads are optimized
Whether their Google Business Profile actually builds trust at first glance
And what happens in the conversation after the lead comes in

When even one of those is off, money leaks quietly in the background.

I’m eager to know how others here are thinking about this:

Which part of the local lead flow do you see most businesses struggling with right now?
Are you finding ads, profiles, or follow-up conversations to be the biggest bottleneck?
What’s one small tweak that’s made a noticeable difference for you or your clients recently?

Feels like this space is full of people who are close to the solution, just refining the system.

Would love to hear what’s working (or not) for you lately.

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