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Welcome! Introduce yourself + share a pic of your workspace 🎉
Hey everyone — Keeton here 👋 First off, thank you for joining. We’re just getting this community started, and you’re among the very first members. That means you’re not just “in the group” — you’re helping shape it into something powerful for service business owners everywhere. Here’s what you can expect: ✅ Training & Playbooks — We’ll be dropping scripts, automations, and step-by-step guides to help you capture more revenue and run smoother operations. ✅ Owner-to-Owner Insights — This isn’t just about Local Business Pro. We’ll be sharing real strategies around hiring, training, marketing, pricing, and leadership. ✅ Live Workshops & Q&A — Opportunities to learn together and get answers in real-time. ✅ Community Support — A place where you can post questions, share wins, and connect with others who understand what it’s like to run a service business. 💡 Since we’re just kicking things off, I’d love for you to drop a quick intro in the comments below: - What type of business you run (HVAC, pest control, plumbing, etc.) - Where you’re located - One challenge you’d love to solve this year Excited to build this community with you — and even more excited to see how much we can all grow by learning from each other. Let’s make this fun, supportive, and super valuable. 🚀 — Keeton
My 2024 goal was to uncover the real secrets behind how high-performing teams operate.
I remembered reading Project Aristotle—Google’s 2012 study of 180 teams across 250 attributes. The #1 driver of high performance? Psychological safety. Not perks. Not fancy strategy docs. Not even aggressive goal-setting. It starts with how individuals feel inside the team. And yet… creating psychological safety at work is one of the hardest things to do. There are so many factors outside your control. Over the years, I’ve developed a few simple rules I lean on to keep my team safe—both in times of uncertainty and in moments of progress: 1️⃣ Transparency — You don’t need to have all the answers. Saying “I don’t kno, what do you think?” doesn’t weaken trust; it strengthens it. Your team learns to trust you when you do have answers. 2️⃣ Admit Mistakes — Leaders make mistakes too. Owning them—publicly or privately—sets the tone. It removes shame, accelerates problem-solving, and builds trust that mistakes won’t be hidden. 3️⃣ Empower the Team — Don’t architect every solution. Give your people clear roles, then let them propose strategies and timelines. They’ll not only think bigger but also better understand your decisions when you need to make tough calls. These are just 3 of my 5 rules. The other two? They’re in the comments—because they’re the ones that really challenge how most leaders operate.
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