16d • Mindset makeover
If You Fake It, You Won’t Make It
We’ve all heard the saying: “Fake it till you make it.” It’s one of those phrases that sounds catchy but falls apart in the real world.
Because when you fake it, you’re not building a business—you’re building a house of cards.
Why ‘Faking It’ Kills Your Credibility
Imagine being a brand-new marketer. You’re still learning, you haven’t made a single sale, and a prospect asks, “How much have you made so far?”
You get nervous, your palms sweat, and you throw out a number that’s nowhere near the truth. What happens next?
You’ve just created the perfect recipe for self-sabotage. Because deep down, you know you’re not telling the truth, and every word after that feels like quicksand, pulling you deeper and deeper.
You’re trying to impress, but all you’re really doing is chipping away at your own confidence.
And when you’re not confident, people sense it.
The Power of Being Real
Instead of pretending to be someone you’re not, own where you are right now. Be honest about your journey.
Here’s what I mean:
When I first started out, I didn’t have fancy cars, flashy watches, or seven-figure income reports to show off. What I had was my relentless drive to succeed.
I’d say something like: “I’m new to this, but I’m working my butt off every day to master it. I’m committed to learning everything I can, and I’m looking for others who want to grow with me.”
See the difference?
It’s not about pretending. It’s about being real, relatable, and showing people that you’re someone who’s willing to put in the work.
The Truth Cuts Through the Noise
The fact is, people are bombarded with so much hype and BS these days that they expect you to be fake. But when you show up as yourself—no filters, no pretending—you immediately stand out.
Prospects can’t help but think, “Wow, this person is actually genuine.” And that is what attracts them. It’s what turns a skeptical lead into a loyal customer.
Authenticity Sells Better Than Any Pitch
If you’re just starting out, you don’t need to fabricate success. Share your real story instead. Tell people about your learning process, the struggles you’re facing, and the lessons you’re picking up along the way.
Trust me, they’ll appreciate it way more than a slick sales pitch. They’ll see someone who’s willing to be honest, to keep pushing forward, and to genuinely help them—no strings attached.
Because at the end of the day, no amount of faking will ever get you the results that authenticity can.
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If You Fake It, You Won’t Make It
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