Mar 10 • General discussion
Marketing is not your business
This week, as we head into spring, I want to focus on time management. This season often brings a busier schedule for businesses, so it's important to prioritize both our work and warm marketing efforts. Are you struggling to balance marketing with your workload? Is inconsistency affecting your lead generation?
As I teach in my course, your business is driven by sales and client services, with marketing playing a supporting role. Warm marketing—meeting new people and helping local businesses grow—can be fun, but we need to be mindful of how much time we dedicate to it.
(For this blog, I’ll assume you’ve already set your goals and know what you want to accomplish.)
My strategy is simple: I use weekly checklists to track daily marketing tasks and a monthly Google Calendar to visualize my appointments. The night before, I take five minutes to review my schedule. If I see I have a 10 AM Zoom call and a 3 PM appointment, I know I can knock out my blog at 8 AM, get the kids to school, and use the window between 11 AM and 2 PM for other marketing tasks. I also have a list of bonus actions—such as sending extra DMs, posting a quick video, or creating content for later in the week—if I find myself with extra time.
I personally use Google Tasks because it syncs with my Google Calendar, but if you're an iPhone user or prefer a different method, go with what works best for you.
And to answer the next question before you ask: What if appointments pop up during the day? Work always takes priority. I adjust my schedule, move around my marketing tasks, and commit to finishing my checklist before the day ends. I also count meetings with local business owners as appointments because networking is vital for growth.
Without a checklist, marketing becomes inconsistent and ineffective—and if that happens, you won’t need to worry about balancing business appointments… because there won’t be any.
So, let’s keep it simple this Monday morning: create a checklist of actionable warm marketing tasks. It will help you balance work and marketing, maximize efficiency, and reduce stress.
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Marketing is not your business
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