How to Build a Sales Team ~ 0 → $1M Skool #12

Avatar Daan

Aug 27 • 📺 0->$1M Skool

We’re 12 weeks in and starting to build out a sales team so we can scale more easily.

I’ll share step by step what we’re doing and how we’re doing it.

Because taking calls every day and wearing every hat in your business gets draining fast.

Here are the 3 Phases every coach goes through:

Phase 1: Do Everything Yourself

Phase 2: Let Go of Sales or Success

Phase 3: Digital Product

Phase 1: Do Everything Yourself

Usually under $10K per month.

You’re the sales rep, the marketer, the coach, the customer success manager, the setter. You do it all.

This is grind mode. Hard, but needed.

Why? Because you don’t know what you’re doing yet.

Here you optimize for learning, not earning.

You need sales so you can have customers to work with.

Pitfalls:

Starting with zero money saved up (no runway).
Making sales only for money, not for learning or proof.
Not recording your process or calls. (Use tools like Fathom.)

If I started over again:

I’d pick who I can help best from the start.
I’d help 5 people for free in exchange for testimonials and weekly updates in my free community.
I’d spend less on random things and invest sooner into my business and education.

Phase 2: Let Go of Sales or Success

Usually around $10K to $50K per month.

You hire either a sales rep or a customer success manager on commission.

Which one? Depends on your bottleneck.

For me:

Sales skills → yes.
1:1 coaching → yes.
Product skills → still learning.

So I outsource sales first, while I keep client delivery.

Pitfalls:

Stopping all calls at once. Revenue drops. Always have a transition period.
No daily call with your team. Sales is energy. Closers and CSMs need energy and conviction from you every day.
Pitching the old way. Overcomplicated, only you can sell it.

The fix → the 3S Formula:

Specific person
Specific problem
Specific way

Phase 3: Digital Product

This phase looks like $50K to $250K per month.

Example: with Max we scaled to $250K/month with only 5 people:

2 closers
1 CSM (me)
1 content creator
Max (the owner)

That’s it. You don’t need a big team.

Here you turn your coaching or consulting into a digital product using Skool.

Pitfalls:

Low ticket. Margins too thin. Sell $2.5K+, ideally $4.8K to $12K.
No daily call, so energy drops.
Not enough contact with clients. You need the info to productize your service.
Helping too many avatars. You can’t systemize if everyone is different.
Hiring too late, staying stuck in 1:1 work.
Hiring one rep at a time. Always hire 2, so you can compare.

What I’d do different here: I’ll tell you once I’ve done it myself.

Our Roadmap (what we’re building now)

Free Training (Skool Workshop) + Email Flow
Paid Training (LSM Curriculum)

Power Offer → Premium Prices
Limitless Sell → Higher Close Rate
Skool Selling System → Book Calls On-Demand
1H Sales Team → Automate Sales

Skool Co-Pilot → AI Support

Right now, while we’re building this out, you can still join with 50% off + 1:1 calls with me.

If you want to double your coaching business within 12 weeks guaranteed --> book a call.

After these next 4 clients, I'll stop taking on 1-1 clients and focus on productising, either way I want you to win so I hope this has been super valuable for you!

Keep shining, keep showing up, I believe in you ❤️‍🔥

Stay Limitless,

Daan

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