Why Win-Win Matters · Expert Coach Certification

Why Win-Win Matters

Hello Expert Coach Program Community!

This share is intended to acknowledge your courage and commitment to serving the best clients for your niche -- and to illustrate the power of win-win.

I was in a paid workshop for public speaking and we were put in a breakout room of three people. We were to share our pitch and support each other. When the first person pitched (Person A), I provided encouragement and some copywriting suggestions to help them draw out their unique value proposition.

But when I shared my coaching niche and pitch -- the third participant (Person B) launched into so much eye-rolling I feared she'd induce macular degeneration. She didn't need help, so many people she knows are going into coaching, she's vetted so many already -- and what distinguishes me when there's so many other coaches out there?

Now, there's a big difference between someone genuinely wanting to know more about what you do -- versus someone intent on making you feel like you're a 'dime a dozen' in a crowded field. I've worked in the entertainment industry and the producers that felt that way about the talent (actors, writers, directors, crew) got a rude awakening as more and more talent stopped wanting to work with them.

And the answer to what distinguishes any of us is quite simply: connection.

People either connect with the message and method or they don't. And when I pointed this out to Person B, I added that I don't work with skepticism energy -- only optimism, which means we would not be a good fit. It has to be win-win.

Of course, the moment I said 'no' -- the tone changed. It was like lightning hit. Person B then said, "I wasn't interested before, but now I'm fascinated."

Only, my position wasn't a ploy. It came from the heart. I am not starting a coaching business to buy a bad boss. We are free to design our program, niche, audience, and define our worth. At the same time, I am grateful to Person B because once I got past the superior tone, I realized there were underlying objections that a potentially kinder, and more win-win client might also have but not necessarily state.

For example, some ambitious and driven people (the kind I love to work with) may feel they 'don't need help' -- but are actually afraid to admit they need help.

I can relate to that. Turns out, the Leader of the workshop also had the same resistance once -- and she's gone from 'no way do I need coaching' -- to now spending a million dollars (that's $1,000,000) on coaching this year alone.

Somewhere between the eye-rolling skeptic and the far richer (and dare I say happier) client that can hire $1M worth of coaching is my ideal client. My own happy place and community.

If there's one thing I've learned from ED and this group -- it's that we can all utilize the great structure and training provided in the Expert Coach Program but in our own unique way. That's how you know this is a great place to be.

If you've made it this far -- thank you for sharing the journey! You're all rockstars creating your own big stage!

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Why Win-Win Matters