Why clients ask, "Is it ICF certified?" before anything else

Ed JC Smith

🍀

Jun 7 • All Members Post Here

I've watched this happen more times than I can count.

A coach invests in a certification.

Real time.

Real money.

Months of work.

They come out the other side feeling confident.

And then a potential client asks, "Is it ICF certified?"

And the answer is "no" and the client moves on.

It's not because the coach wasn't skilled either.

Nor is it because the training wasn't good.

It's because in an unregulated industry where anyone can claim anything, the ICF credential is the one external proof of standard that clients actually recognise.

The coaches who get hired consistently aren't always the most talented...

They're the ones who can prove they meet a standard before the conversation even starts.

This Thursday at 6pm UK / 1pm EST I'm running a free live masterclass on exactly this.

The Coaches AI Can't Replace And How to Become One

I'll be covering what the ICF ACC credential actually requires, why the relationship niche is the most AI proof niche to build your practice in, and how the Relationship You Deserve ICF Certification gets you both in six months with real clients provided by us.

Let's goooo

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Why clients ask, "Is it ICF certified?" before anything else