Why Alex Hormozi's Podcast Became Popular · Expert Coach Certification

Why Alex Hormozi's Podcast Became Popular

Just watched a video by Alex Hormozi.

As Ed mentioned during the final day of the Get More Clients 5 Day Challenge, podcasting to get clients doesn't work...unless.

That's unless the podcaster has already established an audience or has gained attention for other reasons. With that attention they'll get listeners and can use podcasting to improve their reach and sales.

In the video Alex Hormozi said he'd been podcasting for about 4 and a half years steady at 2 podcasts a week. With that output he was still averaging about 2k to 3k downloads. Not big numbers.

Then he changed the name of the podcast to be more general business. That helped a little.

What really drove the downloads helping make The Game a top business podcast?

He sold one of his businesses for $46,000,000!!! Now people were curious to hear what he had to say.

That's exactly what Ed was getting at on Day 5 of the Challenge. Much better to do what works as taught in the COA system.

I haven't bought in yet but I likely will. Still working out the details of what it will take to make it work financially.

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Why Alex Hormozi's Podcast Became Popular