There's a BIG difference between coaching somebody...
And actually helping them transform.
And after 30 years of coaching people, it's probably the most important lesson I've learned.
Because you can ask great questions...
You can be an incredible listener...
You can make somebody feel heard, understood and supported...
And all of those things are important.
But have you actually helped them CHANGE?
Because that's where I believe the real value of coaching lies.
Think about somebody who's been struggling with the same problem for YEARS.
They know they're sabotaging their relationships...
They know their lack of confidence is holding them back...
They know they're procrastinating on the things that matter...
They might even understand exactly WHY they do these things.
But they're STILL doing them.
And that's the difference between awareness and transformation.
I've coached people through just about everything over the past 30 years.
Relationships.
Money.
Confidence.
Business.
Fear.
Procrastination.
Self-sabotage.
And here's what I've discovered...
The presenting problem is rarely the REAL problem.
There's usually something underneath it.
A belief.
A pattern.
An emotional response.
Something they've learned or experienced that's now driving how they think, feel and behave.
And until you get underneath that...
You can spend months coaching somebody around the same issue without anything fundamentally changing.
The best coaches aren't necessarily the ones who know the most.
They're the ones who know how to find what's REALLY keeping somebody stuck.
And then help them change it.
That's the skill I've spent 30 years developing.
And it's exactly what I'm going to be teaching in my next LIVE training:
How To Do A Breakthrough Coaching Session So You Can Charge $1,500–$10,000 By Transforming Your Clients, Regardless Of Their Problem
Monday 2nd November
1pm EST | 6pm UK
I'll show you how I structure a breakthrough coaching session...
How I get underneath the problem somebody THINKS they have...
How I identify the beliefs and patterns driving their behaviour...
And how I coach them towards a breakthrough they haven't been able to create on their own.
Because whether you're coaching somebody around relationships, confidence, money or business...
The problem might be different...
But the process of creating transformation is remarkably similar.
And when you develop that skill, you become a very different kind of coach.
One who doesn't just help people understand their problems.
But helps them actually DO something about them.
And that's the kind of coaching people are prepared to invest serious money in.
If you want to become the kind of coach who creates genuine, lasting change, I'd love to show you how.
See you there