Jun 5 • All Members Post Here
Richard Branson, a tank, and what it means for your coaching business
I was listening to an interview with Richard Branson recently.
He was talking about Virgin Cola.
Maybe you remember it?
In the late 80s Branson took on Coca Cola directly.
Virgin Cola was gaining real market share and Branson drove a tank through Times Square crushing Coke bottles.
It was bold.
It was brilliant.
It was working.
And then Coca Cola did something Branson didn't see coming…
They didn't make a better product.
They didn't out-market him.
They didn't compete on quality at all.
They just went to every retailer in the UK and paid them to stop stocking Virgin Cola.
Overnight the shelves were empty.
It wasn’t because Virgin Cola wasn't good.
It wasn’t because Branson hadn't worked hard.
It was because the rules of the game changed.
And here's why I'm telling you this…
AI is doing the same thing to coaching niches right now.
It's not trying to be a better mindset coach.
It's not competing with you on quality or depth or care.
It's just making the information free.
And when the information is free, clients stop paying for it.
Mindset coaching.
Life coaching.
Confidence.
Healing.
Manifestation.
The shelves are emptying.
Not because those coaches aren't good enough.
Because the rules of the game changed.
But here's what Branson would have done differently if he'd seen it coming.
He would have moved into a market Coca Cola couldn't touch.
And that market exists in coaching right now.
The relationship niche.
AI cannot sit with someone and feel the dynamic in the room.
It cannot give live feedback on a real conversation in real time.
It cannot heal the patterns that formed before someone even knew what a pattern was.
One in three people are in a bad relationship right now.
They've consumed every book, every podcast, every AI tool available…
And they still need help.
Because no amount of information fixes a dynamic between two real people.
That's the market Coca Cola can't touch.
That's the market AI can't touch.
And that's the market I'm going to show you how to build a practice in.
On Thursday 11th June at 6pm UK / 1pm EST I'm running a free live masterclass.
The Coaches AI Can't Replace And How to Become One
I'll show you why the relationship niche is completely AI proof and growing.
What the ICF ACC credential requires and why the coaches who have it get hired first.
And how the Relationship You Deserve ICF Certification gets you both in six months with an online program to give to your clients and real clients provided by us.
P.S. If the attached image of Branson's tank moment convinced the world he was serious about Virgin Cola.
I hope the attached one of mine and Bambi's tank moment convinces you I'm serious about relationship coaching.
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Richard Branson, a tank, and what it means for your coaching business
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