Aug '25 • All Members Post Here
Clients embrace change when THIS happens
The other day I was chatting with the guy who works at my local florist...
We've spoken many times before.
Good guy.
But this time, our conversation was different.
He'd been struggling with some health issues...
Which he mentioned before, but on a surface level.
This time I could see he was super stressed out, though…
So within 2-3 minutes of our conversation...
I managed to uncover the real issue:
He thinks he's gonna die.
Now, most people would try to comfort him...
"You're gonna be fine!"
But that's not what he needed.
He needed someone to drive the point home so he’d actually listen for once and make a change.
So I told him straight up:
"The chances of you dying are very high based on what you’re saying."
Then I recommended he radically change his diet and lifestyle...
Because he probably didn't have much time left to change course.
He was shocked, for sure.
But here's the thing...
Later that day he texted me:
"I can do this. I'm going to commit to it."
"Do you think it'll work if I follow the plan?"
"100% if you stay on it," I said.
Which brings me to the point...
Every conversation has an emotion underneath it.
When someone seems "needy"...
They have an unmet NEED that's driving that behavior.
However…
Most people stay on the surface...
"Hey, thanks for speaking to me, everything's great!"
But underneath that brave face...
There's usually something deeper going on.
Your job as a coach is to find that underlying emotion...
That unmet need...
And create a safe space where they can express it.
Most coaches never get there...
They stay at surface level...
Having the same conversations over and over...
Getting the same mediocre results.
But when you can get to that emotional core...
When you can help someone see what's REALLY holding them back...
And then show them the path forward?
That’s the moment you know they’re ready to change.
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Clients embrace change when THIS happens
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