We are running a FREE 15 day squat mobility challenge with a landing page and a downloadable PDF aiming to follow Alex Hormozi's Value Equation.
We are running two ads at the moment. 1 is a short form reel [Here]. The other is a carousel [Here]. Both are generating relatively good cost per click of #1 - $0.23 and #2 is $0.81.
Our challenge is that we only have 1 download so far.
We are getting 80-90 unique site visits each day so far and the reel has generated over 6500 views in less than 2 days.
Any feedback or advice on increasing the conversion rates?