Mar 20 • AI Question of the Day
QotD: If you try to compete with Rocket+Redfin are you focusing too much on competing on rates?
🚀 Rocket just got bigger. The Redfin acquisition isn’t just another industry headline—it’s a wake-up call. If you’re not part of their ecosystem, you’re staring down an even more powerful lead funnel that could shift the landscape overnight.
🤖 And yet, in the AI arms race, it feels harder than ever to find real solutions. Everyone’s talking, but where’s the strategy that actually delivers ROI? Meanwhile, mortgage professionals are stuck navigating an unpredictable market, where rates seem to move with every political shift.
💡 Here’s the reality: Rocket's combination of massive scale and AI-driven efficiency along with an uncertain market isn’t just a challenge—it’s a dividing line. We think two types on lenders will survive:
1) Those who adapt and leverage technology as good or better than Rocket will compete with the "efficiency minded" and cost conscious. i.e. rate shoppers
2) Those who have the drive to push their teams to make business personal will also thrive for first time homebuyers and those who are just not totally comfortable turning the largest financial transaction of their life over to "a technology company".
What do you think???
0
1 comment
QotD: If you try to compete with Rocket+Redfin are you focusing too much on competing on rates?
skool.com/lending-ai-free-community-2711
A FREE community to exchange ideas and share resources that allow you to stay abreast of what AI progress is tangibly being made in the lending domain
Powered by