I'm on day 52 of my challenge to post to You Tube, and subscribers are growing - I've doubled them this week. I have a sneaky hack I've invented. Here is today's offering: https://www.youtube.com/watch?v=1wEDf7usEHk

I've been very diligent and have maintained a daily You Tube Posting since November 29th - I promised myself I'd do 60 days. Why? Well beyond pure masochism it has been a great learning experience. When I started I had a simple Logitech camera straight into my laptop via clipchamp. But since then I bought a Canon D100 (the budget choice) created a home-made light-box, put a microphone on the Canon. I've also improved my thumbnails (see example). But to answer the question 'Why?' I've become fascinated by analytics, and how the algorithm works and so I'm aiming to 'nudge' it into accepting my existence. I reckon at the end of 60 days, I'll consider my cadence but may well try to continue posting daily.... we'll see. ANyway feel free to check it out: https://www.youtube.com/@LeeClark-Academy

Excerpt from one of my Modules - soon to be available by Subscription

I've been number crunching. I realised I'd made a resource a resource that was i) too detailed ii) too big iii) too deep for general consumptions. This made it really difficult to 'market and sell'. But why? I hear you ask. Surely if it's so massive, it would be simply a case of selling it cheap and it would fly off the shelves. Well not really.There are many emotional and logistical factors involved. Let's imagine I could put my product before 10,000 people at $20.00 each and 3% purchased it. That would result in sales of $20 x 300 = $6000. But I cant reach 10,000. Not even in this day and age on social media. In order to 'reach' 10,000 I'd probably need 3 maybe 4 x that - so 30-40,000 people to achieve $6000. If that is unrealsitic, how about I half the number and double the price? So now $40.00 and aim for 15-20,000 people to get a 6% return on 3% of 5,000 sales. Maybe. so what if I double the price again? So now $80.00 and aim for 7.5 - 10,000 people to get a 3% return from 2,500 sales. This all looks great on paper. But any student of 'The Moz' (That's Alex Hermozi to you) knows you have to shell out some serious wedge to reach people. And I don't have the cash to advertise. So my challenge is to achieve a 'sweet-spot' price-wise against a Minimum Viable Offer. So I am going with a $9.99 price for two-module bundles. Long story short, this holiday season, I'm busily dismantling my 'big products' into marketable smaller modules that I can sell at a reasonable 'sweet-spot' price. Watch this space.

Have you ever mad like a duck? apparently calm on the surface but paddling like crazy under the surface? Yes me too, but I have offered some solutions too. Ownership is key. So is recognising it. But if you are seccumbing to the overthinking, overwhelm trap that most ambitious people experience ask yourself "Why did I get into this?" If the answer is "I want to be in control of my life." then apply that standard to how you organise yourself. Take ownership and reclaim your time. For a life less anxious: https://www.youtube.com/watch?v=wnXrRVnqwQ4