Aug 19 • General discussion
It feels like Instagram is Changing more than ever… But These 3 Growth Rules Still Work
Instagram seems to roll out new features faster than our pets shed in summer (hello, Reposts tab 👀). It’s enough to make any creator feel like they’ll never catch up.
But according to Brock Johnson from InstaClub Hub, the rules of growth haven’t actually changed. In his Hot This Week update, Brock said: “The more things change, the more they stay the same.”
And he’s right. If you focus on these three timeless Instagram strategies, you’ll keep growing — no matter what shiny new features show up in your feed.
1. Niche Down Like Your Pet Chooses Their Favorite Toy
The fastest way to grow isn’t being “for everyone.” It’s being the go-to account for a specific who + what.
- Who: the audience you’re attracting (dog moms, cat dads, rescue lovers, reptile keepers).
- What: the topic or problem you’re solving (training hacks, funny voiceovers, rescue stories, enrichment tips, reviews).
👉 Brock’s reminder: the more you niche down, the faster you’ll grow loyal fans who actually convert to customers.
2. Optimize Your Profile = Instant Treat Appeal
Brock also stressed that your Instagram profile is like a storefront. People decide in 7 seconds whether to follow you.
His rules for bios:
- Line 1: Clear niche statement (what you post + who it’s for).
- Lines 2–3: Add credibility (awards, experience, results).
- Line 4: Strong call-to-action (follow for tips, click the link, watch highlights).
👉 Keep it to 4 lines or less — any more, and Instagram might cut it off.
3. Post Share-Worthy Content (Not Just Cute Pics)
Finally, Brock said it plain: the more you post, the more you grow. But not just anything — your content has to be share-worthy.
Share-worthy content is:
- Relatable (“omg, that’s my dog too”)
- Emotional (funny, inspiring, shocking)
- Valuable (teaches, helps, solves a problem)
👉 Pro move: use Trial Reels to test what works before posting to your main feed .
👉 Bonus: structure your posts using the Reels Funnel — hook → reel → caption → CTA .
The Takeaway
Brock Johnson’s three evergreen rules:
- Niche down
- Optimize your profile
- Post share-worthy content consistently
That’s it. If you nail those, you’ll grow through every Instagram update, algorithm tweak, or feature drop.
So next time you feel overwhelmed by change, ask yourself:
- Is my niche crystal clear?
- Would my bio convince someone to follow in 7 seconds?
- Is my content worth sharing with a friend?
Get those right, and you’re already ahead of 90% of accounts stressing over the algorithm.
Also, if you haven’t already, sign of for MyBarkBot! It has a full Instagram profile and bio audit tool built in. And if you sign up before Sept. 1 – it’s free for life + lots of other perks.
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It feels like Instagram is Changing more than ever… But These 3 Growth Rules Still Work
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