Instagram seems to roll out new features faster than our pets shed in summer (hello, Reposts tab 👀). It’s enough to make any creator feel like they’ll never catch up. But according to Brock Johnson from InstaClub Hub, the rules of growth haven’t actually changed. In his Hot This Week update, Brock said: “The more things change, the more they stay the same.” And he’s right. If you focus on these three timeless Instagram strategies, you’ll keep growing — no matter what shiny new features show up in your feed. 1. Niche Down Like Your Pet Chooses Their Favorite Toy The fastest way to grow isn’t being “for everyone.” It’s being the go-to account for a specific who + what. - Who: the audience you’re attracting (dog moms, cat dads, rescue lovers, reptile keepers). - What: the topic or problem you’re solving (training hacks, funny voiceovers, rescue stories, enrichment tips, reviews). 👉 Brock’s reminder: the more you niche down, the faster you’ll grow loyal fans who actually convert to customers. 2. Optimize Your Profile = Instant Treat Appeal Brock also stressed that your Instagram profile is like a storefront. People decide in 7 seconds whether to follow you. His rules for bios: - Line 1: Clear niche statement (what you post + who it’s for). - Lines 2–3: Add credibility (awards, experience, results). - Line 4: Strong call-to-action (follow for tips, click the link, watch highlights). 👉 Keep it to 4 lines or less — any more, and Instagram might cut it off. 3. Post Share-Worthy Content (Not Just Cute Pics) Finally, Brock said it plain: the more you post, the more you grow. But not just anything — your content has to be share-worthy. Share-worthy content is: - Relatable (“omg, that’s my dog too”) - Emotional (funny, inspiring, shocking) - Valuable (teaches, helps, solves a problem) 👉 Pro move: use Trial Reels to test what works before posting to your main feed .

In today’s episode, Brock Johnson breaks down the latest Instagram update for 2025, covering 10 new features you haven’t seen yet. From the new Instagram repost feature to the trial Reels limits and the Instagram Friends tab for Reels, he’ll explore how these updates can impact your content strategy and engagement. Brock will also dive into the Instagram Map feature, the new 4x5 post format, the Instagram grid update, and more. Plus, we’ll discuss the updated Instagram analytics, including new post stats and demographics tools that give you deeper insights into your audience. Whether you’re using the Edits app to boost views or trying out Instagram Reels quizzes, this episode provides the latest tools and tips to grow on Instagram in 2025. WATCH IT HERE. TL;DR 00:00 The Big Instagram Shakeup 00:30 The Engagement Game Changer 08:34 The Trial Reel Bombshell 11:39 Your Friends Are Watching 13:57 The Stalker's Dream 17:31 The Size That Matters 19:18 The Square Conspiracy 21:51 The Invisible Post Secret 23:28 The Data Drop 28:08 The Interactive Twist 29:21 The Edits App Controversy

This week’s Hot This Week from InstaClubHub talks about how Adam Mosseri, CEO of Instagram, claimed last week that Instagram’s new Edits app will help you get “a little more reach” on Reels. Funny thing? Just a few months ago, he said it wouldn’t affect reach at all. So… did the algorithm change? Or is this just a gentle push to get creators using their shiny new toy? For those not in the loop: The Edits app is Instagram’s CapCut clone. You edit inside it → post directly to IG. Mosseri’s caveat was clear: if you try to “pass through” (edit in CapCut, upload into Edits, and post), the algorithm will know — and you won’t get the same bump. Here’s the problem… Last week, InstaClubHub ran a study on a few thousand Reels. Edited in CapCut. Edited in Instagram. Edited in Edits. Result? No meaningful difference in reach or engagement. That’s right — the “little more reach” Mosseri teased didn’t show up in the data. Maybe he’s looking at different numbers. Maybe the bump is so small it’s statistically invisible. Or maybe… it’s strategic PR to get creators inside Edits without promising the moon. Either way — here’s what you actually need to know: The #1 thing that still moves the algorithm isn’t your editing app. It’s the quality of your content. Good ideas. Strong hooks. Retention. Emotional pull. And as a Pet Creator, MyBarkBot can help you with that! So edit in whatever you like: CapCut, Edits, Premiere, iMovie, Instagram itself. The tool doesn’t make the post — you do. Don’t burn creative energy chasing Instagram’s current favorite feature. Use the editing process that makes you fastest and most consistent — and focus your brainpower on making content worth watching. What’s your take? Do you believe Mosseri’s “little more reach” claim… or do you think it’s just algorithm theatre? 👀

I'm starting a new program called Pawfit My Petstagram with a BRAND NEW account to test the system's effectiveness. Since @BarktoBank has been mostly about digital marketing with pets + my own products, I am excited to test this course, especially designed for pet creators, to see how well it works. Starting from zero, today. I'm excited to track the progress. Follow our journey if you are interested here. The account is a little sad right now since I literally JUST created it an hour ago. Today is Day 1. Let's goooooo