I wanted to share this here first, because this community is a big part of what we’re building. The name didn’t come from a big branding exercise. It came from a feeling. From the beginning, I knew this wasn’t something you just launch and it’s done. It’s something you build.Something that evolves.Something you figure out as you go. A project. Something that requires effort, collaboration, and people coming together around a shared goal. Because that’s exactly what this is. We’re building something bigger than a marketplace. We’re working towards a shift — in how we shop, how we value clothing, and how we show up in the world. (For us, that’s saving 2 x MCG’s worth of fashion waste by 2030.) The “Emerald” part came a little later. I was thinking about the saying: something old, something new, something borrowed, something blue… And I got stuck on “blue”. Because it didn’t feel right. If we’re doing this — we’re doing it for the planet. So it had to be green. And then it clicked. Emerald. Something valuable.Timeless.A little bit special. A treasure. And that’s how I see clothing. Not disposable.Not something worn once and forgotten. But something that holds value — and deserves to stay in circulation. This space is about building that mindset together. I’d love to know — 💬 What does “shining” mean to you when it comes to your style or how you show up? Eve x

Welcome. You’re in the right place. The Project Emerald Collective exists to make secondhand Australia’s first choice, because it’s better for the planet and our pockets. This isn’t a shopping group. It's where we build confidence in choosing what already exists. Here, secondhand is: • Intentional, not “leftover” • Confident, not compromising • Social, not solo • An expression of who we are How this community works • We wear what we love, not what trends tell us • We search secondhand before buying new • We help each other find what’s already on Project Emerald • We celebrate repeat outfits and real wardrobes You don’t need to be an expert. You don’t need to be “stylish”. You just need to be open to doing things differently :) Start here 👇 Introduce yourself in the comments and share one word that describes your style. This is how we grow a movement together. Welcome! Eve 💚