14d • General discussion
The most dangerous (and common) place in business
I come back to this point over and over again, being at this place in business isn't a bad thing if you DON'T want to scale the business beyond yourself or that messy middle of $300k - $500k
But it is a big problem that creates massive levels of operational drag if you are trying to grow.
Think of it like driving on the motorway in first gear, sooner or later the engine burns out, not because it wasn't capable of more but the operator just didn't have the ability to unlock the potential.
If we look at this in relation to lead generation, I see a lot of business owners want to escape this part of business because they don't like it, aren't skilled in it, or whatever the reason might be.
But instead of handing it off like a leader, they drop it in someone else's lap who is also equally as unskilled and also doesn't understand the business as well as the owner. leading to the owner stepping back in and rescuing the process.
Instead I believe you have to get good enough at the process to document what works and why, then bring in someone and give them the full remit to take what you have built and build upon it because it becomes their sole focus.
Not micro managing them, not forcing them to only do what you did, not rescuing them every moment something isn't perfect. Even here in a business function that is simple like lead generation, you can see how important is it for the owner to level up their identity to manage the headaches and stress that comes with the 7 figure+ territory.
Let me know in the comments if this is something you would like me to make a deeper training on or maybe a short 3 day masterclass to improve not only your lead generation and sales but how to lead a team when you are focused on growth
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The most dangerous (and common) place in business
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