Aug 10 • Growth Lab
Scruffy Ice Cream Business
Just had an interesting chat with a guy selling equipment we thought might work for an upcoming project. Turns out, that wasn’t the win of the day—the real gold was learning what he's doing.
He’s running these scruffy little ice cream trailers. And when I say “trailers,” I mean bare bones: a generator and a freezer. That’s it. They’re not pretty. They’re not fancy. They look like they’ve been through county fairs for a decade or two.
Here’s the kicker: he’s got contracts with manufacturing plants. His crew just shows up three days a week, parks a trailer outside, and gets paid $200 just for being there. On top of that, he sells popsicle-style ice cream for $3–$4 each.
I looked it up when I got back: a 24-pack of these costs about $17. So he’s running a 300–400% margin on top of his $200 appearance fee. The trailer probably cost him $5K if I had to guess, fully kitted out with generator and freezer.
He’s running several of these. All of them are rough-looking—nothing you’d ever expect to be a serious profit machine. But it’s proof: you don’t need perfection or a big budget to make money. You just need a simple model that works, then repeat it until it pays.
Oh yeah… what’s he making?
Each trailer slings around 600 popsicles a day. At $3 each, that’s $1,800 in sales per trailer. Three trailers? $5,400 a day—plus $200 just for showing up at each site. With entry-level staff working four-hour shifts, he’s probably pocketing close to $4K profit per day. Not bad for a setup most people wouldn’t give a second glance.
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Scruffy Ice Cream Business
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