Jul 27 • Growth Lab
I Googled it, It's called an Interlock System
I was on the phone yesterday with a really good friend who also happens to be a long-time client. In two weeks, he’s getting one of those breathalyzer systems installed in his car because of a DUI. As we talked through some upcoming business moves… here’s a bit more context.
We’ve been working together for about five years, but it was two years ago that things really started to change. That’s when he began trusting me and actually acting on the things we were suggesting. Since then, his business has gone from scratching out $55K a month, barely making payroll, to pulling in $130K on a good month. And that was without jacking up his overhead. We focused on changes that grew both revenue and profit without piling on new expenses. Now the guy has breathing room, real cash flow.
So we were discussing some investment moves.
One of them would require him to dip into his cash reserves. While we were weighing whether that made sense or if it’d be smarter to take on some debt, I asked how long it would take him to rebuild those reserves, given his current spending habits and profit margins. He gave me a reasonable timeline, then added, “I mean, I could tighten the belt a bit. I don’t really have many expenses. I do buy a 12-pack every day... but I’m planning to quit in two weeks.”
So I asked, “Why two weeks?”
He said, “That’s when the system goes on the car.”
And I said, “Yeah... but why the fuck would you wait?”
He paused. Totally speechless. Then said, “...I don’t know.”
I’m using this story as an example, not just about addiction, although it clearly is, but because that mindset shows up everywhere. We all do it. We all have some version of “I’ll do it in two weeks.” We delay what we know we should already be doing.
So here’s the challenge: whatever your “I’ll do it in two weeks” thing is, do it now. Just fucking do it, today.
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I Googled it, It's called an Interlock System
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