If I ran outbound for you for 30 days, this is the order:
Week 1: business model, offer, start infrastructure (pre-warmed mailboxes or your own domains warmed up)
Week 2: warm-up continues, build the ICP list and batch it for testing
Week 3: prospect research and enrichment, personalize, launch at the end of the week
Week 4: run the batches, review the offer, ICP and copy
Then keep optimizing. It’s an ongoing process, not a one-month fix.
For those of you running outbound: do you sequence it the same way? What do you do differently?