Cold email isn't just for service businesses. I had that wrong.
A business owner in Australia reached out recently. They sell products to clinics. Not a service, and a market I'd never worked in.
What I told them: build a strategy around a free, valuable resource in exchange for an email address (an idea I picked up from a Hormozi video), then sell products to the people who've shown interest.
Has anyone here done outbound for a product business?
What worked, and what didn't?