Why Your Content Fails in the First 3 Seconds (And How to Fix It)
Imagine you’ve created an incredible piece of content—a video, a post, or an email. You’re excited to share it with the world, convinced it will resonate. But when you publish it, the response is 🦗 crickets. Happened to me a million times. 🤪 What went wrong? 🤔 Chances are, you lost your audience in the first few seconds. ⏱️ Take it from Alex Hormozi, who shared a powerful story about the importance of starting with a great hook. He had a video that followed his proven formula: Promise → Proof → Plan. But there was ONE problem! ⚠️ The video didn’t start with the hook. Instead, it opened with 3 seconds of unnecessary buildup. 😬 When Alex eliminated that lead-in and started the video with the hook, everything changed. 💥 The same video skyrocketed from 40,000 views to 780,000 views. 🚀 That’s 19x the performance, just by cutting to the chase. ✂️ Alex’s success wasn’t accidental. He follows a clear formula to create content that grabs attention and holds it: PROMISE → PROOF → PLAN. 🛠️ Here’s how it works: 👉 PROMISE: Start with a bold statement about the outcome your audience wants. This answers their most important question: “What’s in it for me?” Example: “Struggling to get your audience’s attention? Here’s the fix.” 👉 PROOF: Back up your promise with results or credibility to show why they should trust you. Example: “This strategy took my video from 40,000 views to 780,000 views.” 👉 PLAN: Deliver actionable steps or insights that your audience can follow to achieve the promised result. Example: “I’ll show you how to craft a hook that stops the scroll and keeps people watching.” Even with a great formula, Alex’s original video struggled because it started with three seconds of fluff. 🕰️ Those precious seconds created a disconnect and lost viewers before they even got to the good part. This is why starting with the hook is so crucial. 🎯 To maximize the impact of your content, combine a strong verbal hook with a compelling visual: