Hate to break it to you but nobody cares about your ebook, your template, your course, your “exclusive coaching program.” What they do care about? 👉🏽 The feeling it gives them. Humans don’t make logical buying decisions. We justify with logic after we buy. The decision? Always emotional. - People don’t buy a $5 Starbucks because they “needed caffeine.” They buy it because it feels like self care in a cup. - People don’t buy Jordans because they “needed shoes.” They buy the status, the swag, the “look at me” energy. - Nobody’s buying your $27 ebook for the PDFs. They’re buying the relief of not staring at a blank screen tomorrow. Think about it: You didn’t need that Sephora lip gloss. You bought it because you wanted to feel like “that girl” in the Uber mirror before brunch. Same thing. Stop selling features. Start selling feelings. Not 20 templates → Wake up stress free, post in 5 minutes, and still look like you got your shit together. Not 3 coaching calls → Finally stop feeling like a fraud and actually know what the hell you’re doing. If you’re stuck selling products, no wonder nobody’s buying. Start selling the feeling.

You’ve had the product idea in your notes app for 3 months. You’ve been “perfecting” your Canva design for 6 weeks. You’ve been “researching platforms” for so long you could’ve sold 100 copies by now. Just. Post. It. Overthinking is fear in disguise. Your brain tells you I’m not ready yet. I need to tweak one more thing. But really, it’s just trying to protect you from rejection. Meanwhile, no one can buy a product that doesn’t exist. Amazon launched Kindle with bugs. Instagram launched with no DMs. Apple launched the iPhone without copy + paste. If billion dollar brands don’t wait for perfect, why are you? Pick one platform Upload your product TODAY, even if the cover looks basic. Share the link once. Then optimize as you go. Done > perfect. Sales > overthinking. Drop a 💳 if you’re committing to list your product today.

I went live late last night talking about digital products, and this came up heavy consistency. Too many beginners think consistency = showing up at the same time, every day, polished, perfect Nah. Consistency means you keep showing up. Even if it’s messy. Even if it’s late. Even if you’re tired. Your brain loves excuses. I’ll wait til tomorrow when I’m more energized. But tomorrow turns into next week. Next week turns into I fell off but I’ll restart in January. And now you’re back at zero. The end goal is income + freedom, not looking Instagram perfect every single day. Consistency can look like: - Going live at midnight in a hoodie - Posting content from your phone while waiting for your Uber - Dropping emails with typos that STILL get sales That’s still better than being “perfectly absent.” Drop a ⚡ if you’re committing to your own version of consistency this weekend! messy, late, tired, whatever. Just show up.

I’m noticing a pattern. Too many people starting their business… stopping… taking month long breaks… then coming back like nothing happened. I get it. Life happens. Jobs, kids, stress, family stuff. We all got a life. But here’s the truth nobody likes to say out loud: ⚠️ Business doesn’t care. Your bills don’t care. Your clients don’t care. They might hit you with the aww I’m so sorry you’re going through that message… but guess what? They still want what they paid for. Every time you stop, you don’t “pause.” You reset. You go back to square one. Momentum = gone. Trust = shaky. And when you finally try to restart? You’re dragging a dead weight uphill. Enter action with boldness. Not half stepping. Not “maybe when life calms down.” Boldness. Starting and stopping your business is like starting a diet on Monday, quitting on Wednesday, then crying Sunday night about your jeans not fitting. You don’t need another “fresh start.” You need consistency. 🔥 Here’s what it takes: Show up even when life is messy. Deliver even when you don’t feel like it. Build systems so your business keeps moving when you can’t. Because when you stop? guess what? The world doesn’t.

Perfectionism tricks you into thinking you’re working. But really? You’re delaying the scary part: launching. Your brain gets dopamine from “fixing little details,” but dopamine don’t pay rent. You can’t do that if you never finish anything. Instagram launched Stories as a Snapchat copycat! messy, glitchy, rushed. Did they wait for perfect? Nope. Now Snapchat is the ex you never text back. Perfectionism is like standing in your closet for 45 minutes stressing over outfits, then Uber cancels the ride cause you took too long. throw on the hoodie. Get in the car. The club will still let you in. 🔥 Do This Today: - Post the damn even if your hair ain’t done. - Launch the offer even if the PDF cover looks like ClipArt 2003. - Send the email even if Grammarly dragging your grammar. Because you can’t edit a blank Stripe account. Drop a 🚀 in the comments if you’re choosing done over perfect this month.