Here’s the breakdown of a powerful scripting strategy. Follow these steps to get your viewers attention ALL THE WAY TO THR END!
1️⃣Identify the Pain Point
- Clearly show your audience the problem they’re facing.
- Example: “Your eyes look like this” (accompanied by a visual representation of the issue).
2️⃣Create More Pain
- Make the pain feel even worse by driving the message deeper.
- Example: “It’s making everyone think you’re 10 years older than you actually are.”
- Use language that hits home and resonates emotionally.
3️⃣Show Empathy
- Acknowledge their struggle and help them feel understood.
- Example: “You’re not alone. So many women come to our office with this same issue.”
4️⃣Tease the Solution
- Hint at a solution to build intrigue and desire.
- Example: “What if I told you there’s a natural ingredient that can fix this entirely in just 30 days?”
5️⃣Provide the Solution
- Introduce the product or service that solves their problem.
- Clearly state how it will address their pain point.
6️⃣Add Social Proof
- Immediately back up your solution with real world examples.
- Example: “Just look at these before and after pictures of Sarah.”
7️⃣Call to Action
- End with a clear, actionable step for your audience.
- Example: “Click the link to get yours today!”
Quick Example in Action
- Pain Point: “Your eyes look like this…”
- More Pain: “It’s making everyone think you’re 10 years older.”
- Empathy: “You’re not alone. Many women
face this issue.”
- Tease Solution: “What if I told you there’s a natural ingredient that fixes this in 30 days?”
- Solution: Share your product.
- Social Proof: Show testimonials or before-and-after results.
- Call to Action: Direct them to buy or learn more.
Use this structure, and you’ll have a script that grips your viewer effortlessly!