😭You’re not growing because you’re trying to talk to everyone.
Want to explode? Find your one person—then go all in🚀
Here’s the 5-step niche refinement formula we use to help creators go viral without guessing:
1️⃣ Identify the Problem You’re Solving
❓What keeps my ideal viewer up at night?
• Examples:
• “I don’t know how to pray.”
• “I feel stuck in my Christian walk.”
• “I want to create content but I’m scared to start.”
✅Your content should be a solution to their pain.
⸻
2️⃣ Clarify Who You’re Talking To
❓Be specific: Age, gender, spiritual maturity, desires, and fears.
• Example:
• “Young adults (18–30) who are Christians but don’t feel close to God.”
• “New believers hungry for supernatural encounters and biblical truth.”
✅Speak like you’re talking to your younger self.
3️⃣ Identify Your Unique Voice
❓Are you a teacher, storyteller, challenger, or encourager?
• Do you use humor, urgency, visuals, or prophetic insight?
✅Your voice is what makes your niche undeniably yours.
4️⃣ Build a Content Pillar System
❓Pick 2–4 recurring themes to focus on:
• Supernatural stories
• Prayer and spiritual growth
• Christian creator tips
• Bold, biblical truth
✅These give structure to your feed while still allowing variety.
5️⃣ Watch What Resonates—Then Double Down
❓What posts get comments like “this hit me hard” or “I needed this”?
• What reels are people saving or sharing?
✅These are data-driven breadcrumbs—follow them.