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7d • General discussion
🔍 Top Takeaways from the Amazon Scavenger Hunt
Earlier this week I hosted a little game called the Amazon Scavenger Hunt.
If you missed it or didn’t participate yet, go check it out here
The challenge was simple: Find a book you would personally buy on “How to Be a Successful Solopreneur.”
After seeing everyone’s responses, here are my 3 biggest takeaways from this exercise:
1️⃣ Everyone Chose a Different Book
This was HUGE.
Even though everyone searched around the same topic, almost no one picked the exact same book.
📌 That tells us something important:
The first book on the search results page is not the only book people buy. There is room for your book, even in competitive spaces.
So if you’ve been telling yourself, “My book won’t stand a chance,” this proves otherwise.
2️⃣ Titles & Covers Actually Matter
When people are making a buying decision, visuals + clarity win.
💥 Patterns I noticed:
- Bright, bold covers (especially orange) were picked more than once
- Titles that clearly spoke to a specific concern stood out
👀 Some people gravitated toward:
- Broad “how-to” solopreneur books
- Financial or income-focused angles
- Books that blended business with everyday life
Same topic. Different positioning. Big difference in appeal.
3️⃣ Keywords Are How Your Book Gets Found
Almost every search included:
- “solopreneur”
- “entrepreneur”
Many searches were long-tail phrases, like:
“books on how to be a successful entrepreneur doing most of the things by myself”
This is exactly why keyword research matters. If your book isn’t aligned with how people actually search, it’s invisible — no matter how good the content is.
If this exercise showed you gaps in your own title, cover, or keywords… that’s a good thing.
Awareness is the first step to fixing it.
Curious — what takeaway surprised you the most? 👇
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🔍 Top Takeaways from the Amazon Scavenger Hunt
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