🔍 How to Spy on Competitor Books
Before you write, study what’s already selling. This is research, not copying.
DO THIS:
1️⃣ Review Competitor Books Table of Contents
Find the listing on Amazon and click the "Read Sample" option ... this will be available for most books and sometimes you can even get to peek at some chapter content.
  • How the topic is structured
  • What problems they lead with
  • What feels missing or weak
  • See what you could add to your book outline
2️⃣ Check the BSR
Find the Best Seller Rank on Amazon and plug it in here:
This gives you a rough idea of demand and sales.
3️⃣ Read 3-star reviews
That’s where readers say what they didn’t like. These reviews are the most valuable to get takeaways from. Those gaps are your opportunity. I'm sure or could probably give pro tips on how to feed all 3 star reviews in AI and have it analyze the findings 😉
4️⃣ Scan the book description & A+ content
Read this like a buyer, not an author. Notice the exact language they use to describe the problem, the emotional trigger they’re tapping into, and the transformation they’re promising on the other side. Pay attention to who the book is clearly written for (beginner, overwhelmed, burned out, stuck) and what outcome they’re really selling beyond the content itself.
5️⃣ Click the author name - If they have multiple books selling in the same niche, that’s a strong market signal. I use this as a quick way to spot additional topics worth pursuing—especially when an author is doing well across related subjects. Those overlaps often turn into perfect bundle opportunities later, which can increase visibility, value, and sales.
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Krista Brea
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🔍 How to Spy on Competitor Books
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