Mar 17 • General discussion
Are you in The Ego Trap?
The "Ego Trap" is the belief that your expertise is the most important part of the conversation.
In reality, the client only cares about their own world.
To be an effective communicator, you must move to "Second Position" - or looking at the situation through their eyes, not your own.
Context will always be more important than content.
Today, try to describe your client’s problem better than they can. (ONLY AFTER you ask questions.)
When you do that, they will automatically assume you have the solution.
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Are you in The Ego Trap?
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