Apple and Google are seemingly finalizing a deep-integration layer where Gemini replaces the legacy Siri intent-engine. Business Implications • Vertical Integration: Your phone could soon execute multi-app workflows (e.g., "Find the invoice in Mail, summarize the discrepancy, and draft a Slack to the vendor") without manual API bridges. • Data: As we continue towards this path, we are pushed to ask if the data trade offs are worth it.