All right, tribe. When a potential customer says, “I’m interested,” what happens next? In Unit 5, we looked at who your customer is and why they might choose you. Now we’re building the process that helps them move from interest to a clear buying decision. In this session, we cover: • Choosing a useful first step: a booking, quote, consultation or purchase. • Asking four questions to understand what the customer needs. • Explaining what’s included, what it costs and how delivery works. • Inviting a decision and answering what remains unresolved. • Following up with a purpose and delivering the promise. Your starting framework: Enquiry → Conversation → Offer → Decision → Delivery and follow-up Clarity makes it easier for customers to understand the value and decide whether it’s right for them. Your assignment: My customer’s first step is ______. The questions I need to ask are ______. My offer needs to explain ______. I will ask for the decision by saying ______. My follow-up action is ______. Watch the video, then drop the next step you want your customer to take in the comments. Let’s make it easier for the right people to become your customers. — Mitch