🤖 DON'T pay for a QR Code generator tool, use AI instead. Here's a secret: There are still Pre-AI tech companies treating QR codes as a paid feature. ✨Meanwhile, all you have to do in ChatGPT (or other mainstream AI/LLM) is share the link and literally say: "Create a QR Code for this link." Easy, and it took less than 30 seconds. ✨QR Codes are important to understand and use - because they are the bridge from the Physical World, into YOUR Digital World as a Jewelry Business owner. If you have a retail location - QR codes can be included on direct mail, business cards, or any printed media you use to promote services like repairs. If you are just getting started, the QR code can be deployed on backdrops or print outs you display at a table for a Trade Show, Trunk Show, or Pop Up. ✨The QR Code can lead to things like a VIP Signup, a Custom Booking Funnel or a full scale eCommerce store. ✨Make it easy for the Customer to pull out their phone and form a relationship with your Brand & Business.

Fighting BURNOUT? Me too. Let me show you how I can cure the #1 reason Entrepreneurs fail, in 24 hours. I'll do a before an after. 🫠 Before: (Me in this video). Low energy, dopamine is torched, probably couldn't remember my grocery list - let alone run an AI Company like Jewelers Advantage in a high stakes, high risk industry with tons of creative nuance and strategy. The key here is to remember it takes more than 24 hours to unravel years of dedication and doing the work. (That's enough to side step the "hustle bro" guilt). 🥳 After: I'll post again tomorrow. Let's see how I do after running my go to protocol for dealing with burnout, with a "24 hour fast" being the cornerstone of resetting my system. That includes: - 24 hour fast - Meditation - Cold Shower - Wim Hof Breathing, whenever I feel gross. I'm confident I'll be a new man tomorrow. Tune in and see how I do. Onward and upward, Jesse

🎧Sound On - if you've got Headphones - even better. ✨This is about a different type of Design: SOUND Design. I've posted a similar ring before, as a dynamic visual with all of the pieces of the ring being assembled. Those types of posts will be relevant forever, because we make things in this industry, and people like to see how things are made. The question becomes - how do we elevate the perception of the things we make? How do you make people feel a particular emotion, and anchor it into the product - a piece of Jewelry? ✨Sound Design and Score (Music) will be the biggest lever you can pull in that regard. Why? Because, from an evolutionary perspective, humans depend on noticing changes in our environment in order to survive. (In AIDA: think "Awareness/Attention"). Furthermore, Music has immense impacts on human beings psychologically. When a human hears music, their brain immediately responds in the form of changing the rhythm and frequency of their brain waves to make sense of the new stimulus. That may sound "sciency" - so let me simplify: ✨Sound Design & Music pull the Customer into your world, and get their brain waves to match the world you are creating with intention. Notice how the Sound Design in this example is more textural - and seems to have an elevated or spiritual quality to it. It creates an atmosphere around the ring, that suddenly disappears if you toggle off the sound. Keep this in mind when you hear either me, or another Brand Specialist talk about "World Building." Without sonic cues, there is no world... And WITH them - you can lay powerful foundations in your Perfect Customer's mind that pulls them naturally through your AIDA Funnel as a Retailer in Jewelry: ✨Awareness - Interest - Desire - Action