Music Marketing - Branding Lecture With Issy (Replay)
Thank you to everyone who joined! Really really amazing talk we had today! If you couldn't catch us, you've got the whole replay here in its entirety to catch up on before the next once in a week! Key Moments in the Replay 1. Understand Your Brand: Take time to reflect on your identity as an artist and what sets you apart from others in the industry. 2. Create Authentic Content: Focus on creating content that reflects your true self and resonates with your audience. 3. Short Form Music Videos: Invest in short form music videos to engage your audience without breaking the bank. 4. Engagement Campaigns: Prioritize engagement campaigns over conversion campaigns to build a loyal fan base. 5. DIY Approach: Learn to mix your own songs to save costs and have more control over your music production. 6. Pitching Campaigns: Evaluate the cost-effectiveness of pitching campaigns and consider DIY approaches before investing. 7. Community Engagement: Engage with the community to share insights, ask questions, and collaborate with other artists. 8. Value-Driven Posts: Share valuable insights, experiences, and advice in the community to foster meaningful interactions. 9. Budgeting - how to run effective campaigns while not wasting money on the wrong areas. Cautionary Notes - Avoid spamming the community with self-promotional content. - Be cautious of investing in expensive marketing campaigns without a clear return on investment. Tips for Efficiency - Prioritize engagement and authenticity in your music marketing efforts. - Utilize short form music videos and DIY approaches to save costs and build a strong brand identity. - Engage with the community to share insights, learn from others, and grow your network. -