Write like you're talking to one person. Intimacy scales better than polish. And remember--write like you talk.

The questions people ask daily? That’s your content goldmine. Sounds simple because it is. You don't always find gold after digging for miles and years. Sometimes, it's right there in front of you.

I say it all the time: YOU are your brand. HOWEVER... Nobody says, ‘Wow, that email was delightfully corporate.’ Be real. Don't take you or your branding too seriously. Be a human being first, a marketing brand/company second.

People follow people who know where they’re going. Your emails don’t need to be fancy—they need direction. Clarity.

Stop chasing platforms—build your list. You control the relationship, not the algorithm. Your email list is your insurance policy. Mailbox money should always be your #1 objective!