4d • AI News
AI News Poster - October 03 2025
OpenAI launches Sora 2 — video with synced audio & likeness
OpenAI rolled out Sora 2, which supports synchronized audio, dialogue, effects, and “cameo” likeness integration. They also launched a companion social video app where users remix and share these AI-generated clips.
For online marketers it opens up new branded storytelling formats and deeper engagement—think on-demand, hyper-personalized video content built with AI.
ChatGPT introduces Instant Checkout
ChatGPT now supports direct in-chat shopping (initially in the U.S.), starting with Etsy and soon expanding to Shopify merchants. This is powered by an open Agentic Commerce Protocol—merchants still handle fulfillment.
The Main Takeaway: The friction between conversation and commerce is shrinking. Chat experiences are becoming revenue channels.
Jasper + Braze integrate to supercharge campaigns
Jasper (AI content platform) and Braze (customer engagement) announced a partnership to streamline content creation and audience delivery in one workflow. For marketing ops teams, this means fewer handoffs and more consistency in message + delivery.
Google DeepMind unveils CodeMender
DeepMind’s new agent, CodeMender, can automatically detect, patch, and rewrite vulnerable code. It also uses an LLM-based critique tool to avoid regressions in code changes. While this is more developer‑oriented, the broader shift is that “AI agents doing real work” is here—less lab demo, more utility.
Meta trends & reflections (for your strategy lens)
- Generative AI is rapidly proving its ROI. In a recent report, 93% of CMOs and 83% of marketing teams say they see clear returns. The lesson here is this: The debate is no longer “if” — it's where and how to scale AI in marketing.
- Skepticism about fully AI influencers is rising. Brands are pulling back somewhat: AI-driven influencer partnerships dropped ~30% versus 2024. But tools that augment human creators—e.g. post-editing, visual polish—are still thriving.
- Ethics & security are front and center. Deepfake audio is nearing indistinguishability, raising fraud concerns. Meanwhile, infrastructure deals (e.g. AMD + OpenAI) shift power around compute supply—not just model design.
- Europe pushes for AI sovereignty. The EU is drafting a new strategy to reduce reliance on U.S. and Chinese AI tech. For marketers in Europe, this may mean future incentives, procurement preferences, or regulatory shifts favoring local platforms.
Your Week‑One “AI Play” (Pick one, run a small test)
- Pilot an AI‑generated video campaign using Sora 2. Test small audience segments with “cameo” video ads or personalized greetings.
- Embed “shoppable chat” in your funnels. Use ChatGPT Instant Checkout (or analogous tech) to reduce dropoffs between conversation and purchase.
- Streamline campaign flow with integrated content + delivery. Use the Jasper + Braze integration (or similar integrations) to collapse handoffs.
- Set baseline guardrails. Build a simple policy or checklist to flag deepfake risks, model hallucination, or privacy issues before outbound AI content.
That's all for this week. More next time. Please comment if you want information about a specific AI or help with using your favourite AI - I'm here to help.
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AI News Poster - October 03 2025
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