Aug 15 • AI Members Hub
AI News Poster - August 15, 2025
1. When Will AI Deliver for Marketers?
Despite soaring investment—$62 billion into generative AI—many brands, including USAA, still aren’t seeing financial returns, signaling a classic tech trough of disillusionment—a moment to recalibrate performance expectations.mmm-online.com+5TechRadar+5theaustralian.com.au+5mediapost.com
2. Smarter Ad Spend for iOS App Marketers
Google is rolling out AI-powered target‑ROAS bidding and co‑branded YouTube ad formats (including Shorts and in-feed placements), helping marketers better align spend with revenue goals.Complete AI Training+1
3. Privacy-Friendly AI Measurement for iOS
In line with evolving privacy needs, Google now offers AI-fueled, privacy-respecting measurement tools for iOS advertisers—an essential update given increasing regulations.mediapost.com
4. The Rise of AI-Enabled MarTech Leadership
A new MarTech evaluation report spotlights how Google, Salesforce, and HubSpot are dominating with AI-driven CRM, advertising, and automation stacks—reinforcing where innovation is concentrated.Yahoo Finance
5. Emerging Trend: Agentic AI in Marketing
As marketers embrace automation, some CFOs remain cautious about agentic AI—systems that proactively execute marketing tasks without prompts—demanding clear ROI evidence before adopting.pymnts.com+1
Why It Matters for Marketers
- Reality Check: Headlines and investor momentum aside, ROI is the real barometer. Be wary of “AI for the sake of AI”—focus on what actually moves the needle.
- Ad Innovations: If you're driving iOS or video app installs, experiment with Google’s new ad formats and bidding strategies to optimize ROAS.
- Stay Compliant: As iOS privacy tightens, these new measurement tools from Google offer a vital way to stay effective without breaching trust.
- Choosing Platforms: Giants like Google and Salesforce aren’t just big—they’re evolving with AI baked into CRM and ad systems. Audit your stack for AI capabilities vs. gaps.
- Strategic Adoption: Agentic AI offers powerful scaling—but justify its use carefully. Start with controlled pilots that demonstrate impact before rolling it out.
Also in today's news:
1. Google’s $9 B Oklahoma AI & Cloud Investment
- Google pledges $9 billion to expand AI and cloud infrastructure in Oklahoma, including new data centers in Stillwater and Pryor, plus educational and workforce development programs.LinkedIn+9Reuters+9Reuters+9
2. Geoffrey Hinton’s Bold AI Statement
- At the Ai4 conference, the “godfather of AI,” Geoffrey Hinton, warned of existential risks—citing up to a 10‑20% chance of human extinction—and proposed programming AI with “maternal instincts.”
3. AI Plateau: Has Progress Slowed?
- Analysts are questioning whether AI progress has plateaued, citing modest gains in GPT‑5 compared to GPT‑4 and concerns over scaling limitations.Medium+4ctech+4Forbes+4
4. AI in Global Health: Seven Key Transformations
- The World Economic Forum outlines how AI is helping bridge health access gaps—improving fracture detection, triage, early diagnosis, and more.techxplore.com+15World Economic Forum+15oracle.com+15
5. Health Systems Outpaced by AI Adoption
- Rapid uptake of healthcare AI is outstripping regulation, with physicians’ use of AI tools almost doubling in a year, while governance frameworks lag behind.World Economic Forum+7American Medical Association+7ey.com+7
6. AI Designing Drugs—Blueprint Included
- A new AI framework from Simon Fraser University designs drug molecules and provides their synthesis instructions—streamlining early-stage drug development.techxplore.com
7. AI Accelerates Fusion Simulations
- A novel AI method—called HEAT‑ML—dramatically speeds up calculations critical to managing plasma heat in fusion reactors.Interesting Engineering+1
8. ScanTech AI’s Next-Gen CT Enhancements
- ScanTech AI has rolled out advanced AI software upgrades for its SENTINEL CT systems, boosting real-time insights, automation, and scanning performance for security settings.stocktitan.net+2scantechais.com+2
9. Generative AI Reshaping Digital Product Development
- Generative AI is powering digital product development according to this article on Appinventiv - https://appinventiv.com/blog/generative-ai-in-digital-product-development
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AI News Poster - August 15, 2025
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