Jul 1 • General discussion
Telemarketing Do's and Don'ts
Telemarketing is a much more complicated playground to be playing in now, so here are a few tips to make sure your telemarketers are successful:
- Don't sell the policy—sell the conversation. Your goal is to earn a quote, not explain coverages.
- Focus on the value of a review, not just saving money. Many prospects respond better to "making sure you're properly protected" than "we can save you money."
- Warm transfers beat callbacks. If a licensed agent is available, connect the prospect while they're engaged.
- Leave every voicemail with a reason to call back. Mention that you are calling them about their insurance policies rather than a generic "please call me back."
- Celebrate activity as much as results. Great telemarketers know they control dials, conversations, and transfers. Sales follow consistent activity.
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Telemarketing Do's and Don'ts
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